ledLux Service

Case Study

Tissot

Tissot
In some neighborhoods of major Italian and international cities, LED walls have become an indispensable necessity for retail stores and companies. You can find them on top of a building, inside a shop window, or above a boutique. Their communication is so incisive and impactful that few companies decide not to use them. Corso Vittorio Emanuele in Milan is one of these areas: having a shop window without a LED wall is an exception to the rule that is perceived as profoundly negative by customers.

Problem

When the Tissot brand contacted us, they had exactly this problem: a store on Corso Vittorio Emanuele that was one of the few not displaying a LED wall in the window. After various site surveys, our specialist technicians identified various structural problems in the store's architecture and proposed some solutions. The store had a predominantly vertical development and there was no physical space above the entrance to install a LED wall. Furthermore, the municipality did not provide permits to install a LED wall directly in the window as the area is of historical and architectural interest.

Solution

The solution proposed by ledLux Service to Tissot was to create a vertical LED screen inside the store, installed on the side facing the entrance of a column located at the back of the store. Thanks to this installation, when customers look at the window they perceive the full depth of the store. The secret of this project was listening to the customer's needs and repeated site surveys that allowed us to devise the best solution, despite structural problems and the denial of municipal permits, with an installation that met the approval of both customers and the client.

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